1. Introductory Provisions

1.1. These Terms of Service ("Terms") govern the rights and obligations between the Operator and the User in connection with the provision and use of the SEO Robot service ("Service") available through the website at technickeseo.cz and its subdomains.

1.2. Operator: Jaroslav Hlavinka, ID No. (IČO): 08844801, registered at Náškova 1335/1o, Praha – Košíře, 150 00, Czech Republic ("Operator", "we", "us"). The Operator is a natural person engaged in business registered in the Trade Register of the Czech Republic.

1.3. User: Any natural or legal person who registers for or uses the Service ("User", "you"). By registering for or using the Service, the User confirms they have read, understood, and agree to be bound by these Terms.

1.4. The Service is intended primarily for business professionals and specialists in SEO and web development. If you are a consumer within the meaning of Section 419 of Czech Act No. 89/2012 Coll. (the Civil Code), you are entitled to the rights set out in these Terms and additionally to any rights arising from mandatory consumer protection legislation.

1.5. The User must be at least 18 years of age or must act through a legal guardian. Each User may maintain only one account, unless the Operator provides written approval otherwise.

2. Service Description

2.1. SEO Robot is a cloud-based platform for automated monitoring of technical SEO elements across websites. The Service includes, in particular:

2.2. The Service functions exclusively as a monitoring and alerting tool. It does not modify the User's monitored websites in any way.

2.3. Analysis and check results are generated automatically and are for informational purposes only. They do not constitute recommendations, professional advice, or a guarantee of any SEO outcome or search engine ranking. Any decisions made based on the Service's output are entirely the User's responsibility.

2.4. The Operator reserves the right to expand, modify, add new features to, or limit or discontinue any features of the Service at any time without the User's prior consent. The User will be notified of material changes through the Service or by email.

3. Registration and User Account

3.1. Access to the Service requires registration with a valid email address. The contract for the provision of the Service is concluded upon successful completion of registration.

3.2. The User is obliged to provide truthful, current, and complete information. Providing false information constitutes grounds for suspension or termination of the account.

3.3. The User is solely responsible for the security of their login credentials and for all activity performed under their account, whether or not authorized by the User. In the event of suspected unauthorized access, the User must notify us without delay.

3.4. The Operator reserves the right to refuse registration, suspend, or terminate a user account, particularly in cases of violation of these Terms, suspected misuse of the Service, or a threat to the security of the Service or other Users.

4. Subscriptions, Payments, and Pricing

4.1. The Service is provided on a subscription basis ("Subscription") across various plan tiers. The current overview of plans, their features, and pricing is displayed on the Service's website.

4.2. Subscriptions automatically renew at the end of each prepaid period (monthly or annual), unless cancelled by the User before its expiration. The User may be notified of upcoming renewals by email.

4.3. Payments are charged in advance via a payment gateway (Stripe) at the beginning of each prepaid period. All prices are listed exclusive of VAT, unless explicitly stated otherwise. VAT will be added in accordance with applicable legislation.

4.4. In the event of a failed payment, the User will be notified by email. If payment is not completed within 7 days of the failed attempt, the account may be suspended or downgraded to the free plan.

4.5. Subscription fees are non-refundable, except in the following cases:

4.6. Cancellation of a Subscription takes effect at the end of the current prepaid period. Until that time, the User retains access to the features corresponding to their plan tier. Unused limits (number of checks, URLs, etc.) do not carry over to the next period.

4.7. The Operator reserves the right to change plan pricing. The User will be notified of price changes at least 30 days in advance. If the User disagrees with the change, they may cancel their Subscription in accordance with Section 4.6.

4.8. Under the free plan or trial period, the Service is provided with limited functionality. Free access does not create any entitlement to permanent free usage, and the Operator may restrict or discontinue it at any time.

5. Acceptable Use Policy

5.1. The User may only use the Service in compliance with these Terms and applicable law. In particular, the User agrees not to:

5.2. The Operator reserves the right to set and adjust usage limits, including the number of monitored URLs, check frequency, and data retention periods, based on the selected plan tier or at its sole discretion.

5.3. Fair Use Policy (FUP) for Monitoring Frequency: All subscription plans include access to high-frequency monitoring (checks performed more often than once per day). However, high-frequency monitoring is subject to a fair use limit: it may be applied to a maximum of 20% of the User's total monitored URLs within their plan. The remaining URLs are monitored at a standard daily frequency. For example, a plan with 100 URLs allows up to 20 URLs to be monitored at intervals shorter than 24 hours. If the User requires high-frequency monitoring for a larger proportion of their URLs, they may contact the Operator to arrange a custom solution.

5.4. The Operator reserves the right to automatically reduce the monitoring frequency of URLs that exceed the fair use limit described in Section 5.3, or to notify the User and request adjustment of their monitoring configuration. Repeated or intentional abuse of fair use limits may be treated as a breach of these Terms.

5.5. In the event of a violation of these usage rules, the Operator may, without prior notice, restrict features, suspend, or terminate the User's account without any entitlement to a refund of fees paid.

6. Intellectual Property

6.1. All rights, title, and interest in and to the Service, including its software, source code, algorithms, databases, design, graphics, trademarks, logos, and all documentation, belong to the Operator and are protected by applicable intellectual property laws.

6.2. The User is granted a limited, non-exclusive, non-transferable, revocable license to use the Service solely in the manner and to the extent set out in these Terms and the selected plan tier. This license does not include the right to reproduce, distribute, publicly display, or commercially exploit any part of the Service beyond permitted use.

6.3. The User may not use the Operator's trademarks, logos, or other branding without the Operator's prior written consent.

6.4. If the User provides the Operator with feedback, suggestions, or ideas relating to the Service, the User hereby grants the Operator a non-exclusive, royalty-free, perpetual, and worldwide license to use such input without any obligation to attribute authorship or provide any compensation.

7. User Data and Privacy

7.1. The User retains ownership of data they submit to the Service (URLs, check configurations, project settings). The Operator processes this data solely for the purpose of providing the Service.

7.2. The Operator collects personal data necessary for account management and communication (primarily email address, login credentials, IP address). We do not sell User personal data to third parties.

7.3. Anonymized and aggregated usage data may be used by the Operator internally for analytics, Service improvement, and statistical purposes.

7.4. Personal data processing is governed by Regulation (EU) 2016/679 (GDPR) and Czech Act No. 110/2019 Coll. on personal data processing. Details are set out in a separate Privacy Policy document.

7.5. The User may request deletion of their account and all associated data at any time by contacting us at our email address. Following account deletion, data will be removed within a reasonable timeframe, except where retention is required by law.

7.6. The Service is not intended for the processing of special categories of personal data (sensitive data) within the meaning of Article 9 of GDPR. The User agrees not to submit such data to the Service.

7.7. The Operator retains monitoring results and reports for the duration of the account, but no longer than 18 months from their creation. The Service does not function as a backup tool — the User is responsible for maintaining their own data backups.

8. Disclaimer of Warranties

8.1. The Service is provided on an "as is" and "as available" basis. To the fullest extent permitted by applicable law, the Operator disclaims all warranties, whether express, implied, or statutory, including warranties of merchantability, fitness for a particular purpose, accuracy, and non-infringement.

8.2. Without limiting the foregoing, the Operator does not warrant that:

8.3. Content, server responses, and network conditions of monitored websites may vary depending on request timing, geographic location of servers, caching behavior, and other factors beyond the Operator's control.

9. Limitation of Liability

9.1. To the maximum extent permitted by applicable law, the Operator shall not be liable for any indirect, incidental, special, consequential, or punitive damages arising from or related to the use of the Service or the inability to use it. This includes, but is not limited to, loss of revenue, profit, data, business opportunities, or goodwill.

9.2. In any event, the Operator's total cumulative liability for all claims related to the Service shall not exceed the amount actually paid by the User to the Operator during the twelve (12) months immediately preceding the event giving rise to the claim. If the User has not made any payments, the Operator's maximum liability shall be limited to EUR 100.

9.3. The limitations of liability in this section do not apply to damages caused intentionally or through gross negligence on the part of the Operator, nor to cases where limitation of liability is not permissible under mandatory provisions of applicable law.

9.4. The Operator shall not be liable for:

10. Indemnification

10.1. The User agrees to indemnify, defend, and hold harmless the Operator, its employees, and contractors from and against all claims, damages, costs, and expenses (including reasonable legal fees) of third parties arising from:

10.2. This indemnification obligation survives the termination of the Service or deletion of the User's account.

11. Service Availability

11.1. The Operator strives to maintain the highest possible availability of the Service but cannot guarantee uninterrupted and error-free operation.

11.2. Downtime may occur due to scheduled maintenance, updates, infrastructure issues, or circumstances beyond the Operator's control. The User will be notified of planned downtime in advance where possible.

11.3. The Operator reserves the right to modify, suspend, or discontinue the Service or any part thereof at any time, including without prior notice in urgent cases (security threats, legal requirements, etc.).

12. Force Majeure

12.1. The Operator shall not be liable for failure or delay in the performance of its obligations where such failure or delay results from circumstances of force majeure that could not have been foreseen or controlled. Force majeure includes, but is not limited to:

13. Termination

13.1. Termination by the User: The User may stop using the Service and close their account at any time. Cancellation of a Subscription takes effect at the end of the current prepaid period.

13.2. Termination by the Operator without cause: The Operator may terminate the provision of the Service to the User with 30 days' notice sent by email. In such case, the User is entitled to a pro-rata refund for the unused portion of the prepaid period.

13.3. Immediate termination by the Operator: The Operator may immediately, without prior notice, restrict, suspend, or terminate the User's account in the event of:

In the event of termination due to a breach of these Terms by the User, no refund of any fees paid shall be owed.

13.4. Upon termination, the User's license to use the Service expires immediately. The Operator may retain User data for a limited period following termination for the purpose of fulfilling legal obligations or resolving disputes, after which the data will be deleted.

13.5. Provisions of these Terms that by their nature survive termination (in particular Sections 6, 8, 9, 10, 14, and 15) shall remain in effect after termination of the contractual relationship.

14. Changes to These Terms

14.1. The Operator reserves the right to amend or supplement these Terms at any time. The current version of these Terms is always available on the Service's website.

14.2. The User will be notified of material changes to these Terms at least 30 days before they take effect, either by email or through a notice within the Service.

14.3. By continuing to use the Service after updated Terms take effect, the User expresses consent to the new version. If the User disagrees with the changes, they may discontinue use of the Service and close their account under the conditions set out in Sections 4.5 and 13.

15. Governing Law and Dispute Resolution

15.1. These Terms are governed by the laws of the Czech Republic, in particular Czech Act No. 89/2012 Coll. (the Civil Code), as amended.

15.2. Any disputes arising from or in connection with these Terms or the Service shall be submitted to the competent courts of the Czech Republic.

15.3. If the User is a consumer residing in the European Union, nothing in these Terms affects their rights under the mandatory consumer protection regulations of their country of residence. The consumer also has the right to use the European Commission's Online Dispute Resolution platform at ec.europa.eu/consumers/odr.

15.4. Before filing a lawsuit, the parties agree to attempt to resolve the dispute amicably. The User may send their complaint to the Operator's contact email. The Operator undertakes to review the complaint and respond within 30 days.

16. Third-Party Websites and Services

16.1. The Service interacts with third-party websites configured for monitoring by the User. The Operator has no control over the content, availability, or practices of these external websites and bears no responsibility for them.

16.2. Links to external resources displayed within the Service are provided for informational purposes only and do not constitute endorsement by the Operator.

16.3. The Service may rely on third-party services for its operation (payment gateway, hosting, email infrastructure). The Operator is not liable for outages or errors caused by these third parties.

17. Miscellaneous

17.1. If any provision of these Terms is found to be invalid or unenforceable, the validity and enforceability of the remaining provisions shall not be affected.

17.2. The Operator may assign its rights and obligations under these Terms to a third party (e.g., in the event of a business transfer or incorporation), of which the User will be notified. The User may not assign their rights and obligations without the Operator's prior consent.

17.3. These Terms constitute the entire agreement between the Operator and the User regarding the use of the Service and supersede all prior agreements on the subject matter.

17.4. Communication between the Operator and the User takes place electronically, via email or through notifications within the Service. The User agrees that electronic communication satisfies the requirement of written form.

17.5. The failure of the Operator to exercise any right shall not constitute a waiver of that right.

18. Contact

If you have any questions or concerns about these Terms, please contact us:

Jaroslav Hlavinka
IČO: 08844801
Náškova 1335/1o, Praha – Košíře, 150 00
Czech Republic
Email: [email protected]